California Guess Outlet Stores Deceptive Pricing Class Action Settlement

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Who is a Class Member

Class members of the California Guess Outlet Stores Deceptive Pricing Class Action Settlement include “all individuals who, between April 17, 2011 and February 26, 2018, purchased an item from any Guess Factory store in the state of California where a higher reference price was displayed.”

If you don’t qualify for this settlement, check out our database of other class action settlements you may be eligible for.


Estimated Award

  • Varies

Class Members who submit valid and timely claim forms can receive a voucher award as follows:

  • Tier 1: $4 off any purchase or $5 off a purchase of $20 or more
  • Tier 2: $8 off any purchase or $10 off a purchase of $35 or more
  • Tier 3: $9 off any purchase or two vouchers good for $10 off a purchase of $35 or more
  • Tier 4: $12 off any purchase or three vouchers good for $10 off a purchase of $35 or more

Proof of Purchase

  • To receive a voucher, claimants will need to provide information about their purchases including:
    • Approximate Month and Year of Purchase; and
    • Approximate Location (City) of Purchase
    • Approximation of Total Spent on Claimed Items
    • Proof of Purchase (i.e. receipt, etc.)

Claim Form

  • class action lawsuits

California Guess Outlet Stores Deceptive Pricing Settlement Notes

  • In Re Guess Outlet Stores Pricing
  • Case No. JCCP NO. 4883
  • Pending in the Superior Court of California, County of Los Angeles, Central Civil West

Plaintiffs Versil Milton and Shiloh Borsh brought this class action lawsuit claiming Guess uses fake reference prices at its outlet factory stores.

Specifically the plaintiffs allege that Guess “misled consumers by advertising items at discounted prices by placing tags on its products sold at its California outlet locations that provide consumers with an item’s alleged “retail price” and then selling the items at a price lower than the represented “retail price.”

California law prohibits advertising goods for sale as discounted from former prices, when in fact, such representations are false and misleading. Basically, if the purported advertised retail price never existed or if the item was not sold at that price for three months preceding the discounted price, it is a violation of California’s consumer protection laws.

Guess says the claims are without merit and despite settling the case, maintains they did not engage in any unlawful conduct with regard to their outlet stores’ pricing practices. Complete details about the case and settlement are provided on the Guess Outlet Stores Deceptive Pricing Settlement website.

Class members who wish to exclude themselves or object to the terms of the California Guess Outlet Store Deceptive Pricing Settlement must do so by June 11, 2018. Class members who wish to participate in the settlement must submit their claim form on or before June 11, 2018.


Important Dates

  • 6/11/18: Claim Form Deadline
  • 6/11/18: Objection or Exclusion Deadline
  • 7/11/18: Final Hearing at 9:00 am PT* (class members do not need to attend this hearing in order to receive a slice of the settlement pie).

Settlement Class Members who wish to speak at the hearing should check www.InReGuessOutletPricingSettlement.com to confirm that the date or time of the Hearing has not been changed.


Contact Information

  • Mail: Guess Outlet Stores Pricing, c/o JND Legal Administration, PO Box 91348, Seattle, WA 98111-9862
  • Email: info@inreguessoutletpricingsettlement.com

Class Counsel


Settlement Website

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