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Who is a Class Member

Class members of the Ann Taylor Fake Discounts Class Action Settlement include “all persons identified in ANN’s business records as of July 25, 2017, who, from May 5, 2012 to May 4, 2016, purchased one or more items from ANN’s Ann Taylor Factory or LOFT Outlet stores offered at a discount from a regular or original price.”

If you don’t qualify for this settlement, check out our database of other class action settlements you may be eligible for.


Settlement Amount

  • $6,100,000.00

Estimated Award

  • $5 Cash or $12 Voucher

Claimants can elect to receive a $5 cash payment or a $12 voucher redeemable for merchandise at Ann Taylor Factory or LOFT Outlet stores. The actual cash payment may be adjusted up or down, depending on the number of eligible claim forms received and the final amount of notice and administration costs.


Proof of Purchase

  • To receive a $5 cash award, claimants will need to identify the date and location of at least one purchase of merchandise from Ann. To receive a $12 voucher, no proof or purchase is required.

Claim & Verification Form

  • class action lawsuits

Ann Taylor Fake Discounts Settlement Notes

  • Siobhan Morrow and Ashley Gennock, et al. v. Ann Inc.
  • Case No. 16-cv-3340 (JPO) (SN)
  • Pending in the U.S. District Court for the Southern District of New York

In July 2016, plaintiffs Siobhan Morrow and Ashley Gennock filed this class action lawsuit alleging Ann Inc. engaged in a deceptive pricing and advertising scheme where they misrepresented the quality and price of merchandise sold at its Ann Taylor Factory and LOFT Outlet stores.

Specifically, the Ann Taylor class action lawsuit alleges that the company listed fake original prices on it sales tags, in-store displays, and its websites leading consumers to believe the items they were purchasing at the outlet stores were originally sold at a higher price. This fake discounts pricing was a tactic to induce consumer to purchase merchandise, cine many consumers enjoy purchase items on sale or at markdowns – thinking they are getting a great deal or bargain.

“In fact, the represented discounts were nothing more than mere phantom markdowns because the represented regular or original prices were artificially inflated and were never the original prices for the merchandise sold at Defendant’s Outlet Stores,” the Ann Taylor fake discounts class action lawsuit states.

Ann Inc. denies the allegations and denies that anyone was harmed as a result of anything the company did but agreed to settle the case for $6.1 million. In addition to the settlement fund, Ann Inc has agreed to modify the labeling of items sold at a discount from a regular or original price at Ann Taylor Factory or LOFT Outlet stores. Complete details about the case and settlement are provided on the Ann Taylor Fake Discounts Settlement website.

Class members who wish to exclude themselves or object to the terms of the Ann Taylor Fake Discounts Settlement must do so by March 6, 2018. Class members who wish to participate in the settlement must submit their claim form on or before May 19, 2018.


Important Dates

  • 5/19/18: Claim Form Deadline
  • 3/6/18: Objection or Exclusion Deadline
  • 4/19/18: Final Hearing at 3:00 pm ET* (class members do not need to attend this hearing in order to receive a slice of the settlement pie).

Settlement Class Members who wish to speak at the hearing should check www.AnnPricingSettlement.com to confirm that the date or time of the Hearing has not been changed.


Contact Information

  • Mail: Morrow v. ANN Inc. Settlement Administrator, P.O. Box 404045, Louisville, KY 40233-4045
  • Phone:1-855-636-6135
  • Email: info@annpricingsettlement.com

Class Counsel


Settlement Website

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